Same venue.
A different story with lighting.

Practical guides for event lighting company owners on marketing, websites, venues, sales and growth. Turn great work into a fuller calendar.

Marketing

How to Market an Event Lighting Company

The four channels that actually produce bookings for a lighting company, in the order worth building them.

9 min read
Marketing

Event Lighting Marketing Strategy: How to Build a System That Produces More Leads and Bookings

Seven stages connect visibility to bookings. Most lighting companies are only building two or three of them.

12 min read
Marketing

Event Lighting Marketing Funnel: How to Turn Visibility Into Bookings

A great portfolio and a full inbox do not guarantee a full calendar. Here is where prospects actually get stuck.

15 min read
Marketing

Event Lighting Marketing Ideas: 15 Practical Ways to Get More Leads and Bookings

Fifteen ideas organized into five jobs, so you know exactly which one to try first.

13 min read
Lead generation

How to Get More Event Lighting Leads: A Practical System for Consistent Inquiries

More leads rarely means one missing channel. It usually means the chain from discovery to booking has a weak link, and most companies never find out which one.

14 min read
Sales and follow up

How to Get More Event Lighting Bookings: A Practical System for Turning Leads Into Clients

More leads will not fix a broken proposal. Here is the seven stage system that turns the enquiries you already have into confirmed bookings.

13 min read
SEO and Google

The Complete SEO Guide for Event Lighting Companies

Metro level keywords, the map pack, and turning your event photography into content that ranks.

14 min read
SEO and Google

Google Maps SEO for Event Lighting Companies

The map pack sits above the organic results and takes most of the clicks. Here is how to win it.

10 min read
Venue partnerships

How to Get on Wedding Venue Preferred Vendor Lists

One listing can send work every season for years. Here is the approach that actually gets you added.

11 min read
Website

What Should an Event Lighting Company Website Include?

The pages, proof and paths that turn a portfolio into a booking machine.

9 min read
Sales and follow up

Why Event Lighting Leads Do Not Book

Eight reasons a quote goes quiet, and what to change about each one.

8 min read
Sales and follow up

Event Lighting Pricing Strategy

Package tiers, anchoring and why a single flat number is costing you money.

10 min read
Wedding lighting

How to Market a Wedding Lighting Company

Couples book the venue first. Everything else follows from that one fact.

10 min read

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  1. Your website, as a planner sees it
  2. Your Google Business Profile
  3. Your Instagram and reviews
  4. The three fixes to make first
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